Course Details:

Guide to Media and Communications 

Audience: political staffers, communications professionals working for businesses or charities, campaigners

If you work with the media, there is a wealth of unwritten rules you need to know in order to ensure your message cuts through.

 

The session will be taken by Kate Conway, a former broadcast journalist with over 20 years of experience in TV and Radio newsrooms. Most recently she was a programme editor as part of the all new Times Radio team.

 

At Channel 4 News she produced and directed some of the programme's core coverage of the Windrush scandal, the 2019 election with Jon Snow and the fallout from Brexit. 

 

She has acted also as a script consultant on both The Thick Of It and In the Loop, briefing Armando Iannucci, the actors and writers on political stories and more recently as a consultant on Channel 4's The Last Leg - arming the presenters and writers with the policy detail they needed.

 

At Westminster she was lucky enough to work in both TV and radio on the BBC's flagship political programmes – This Week, The Daily Politics, Radio 4's Westminster Hour and On The Record.


We will cover the following, and much more:​​

  • How to speak to journalists: when to email and when to phone 

  • What makes a story

  • Rules of engagement with journalists: what is the difference between ‘off the record’ and background briefings?

  • Choosing your target publication and audience

  • Writing a press release that journalists will read 

  • Navigating the national, regional and specialist media

  • Three simple rules for broadcast interviews 

  • Using social media smartly and effectively

  • Managing a crisis: How to respond to media inquiries in an emergency 

  • IPSO and the regulatory environment


Who is this course for:

Anyone who deals regularly with the media, would like to, or who works for someone who does.