Dates to be confirmed
Professionals working for businesses or charities
What is digital campaigning and what can you use it for?
Where do campaigns sit within the marketing funnel and engagement landscape?
Use of social media ‘listening’ tools and understanding your target audience
Strategy vs tactics
What tools are available to empower you?
Ads vs organic content
What are the best measures of your campaign’s success
What areas of innovation and change should you monitor?
Jonny has run campaigns at every level, including local, National and European elections. He has been the agent to a current Secretary of State, and around 600 local council candidates; the advisor to a local authority leader, and is a specialist in multi-layered campaigns management, from traditional methods that you’d expect in an election, with an intimate knowledge of election law, to more sophisticated techniques such as podcasts and video content creation.
Jonny has delivered digital campaigns and created engaging public relations initiatives that have connected and stuck, such as using the creative arts to engage with anti-semitism, to a handcraft campaign that has helped children in both Afghanistan and Syria.
He has also served in both the UK Armed Forces as an Intelligence Analyst and as an accredited trainer, as well as a career within the Civil Service, where he ran an industry engagement unit at the MOD. He is a well-respected figure within the veteran’s community, including the setting up of a pioneering not-for- profit campaign that works cross-party, aimed at getting more members of the armed forces to engage with politics.
To be the first to know when the next course is taking place, or to organise a bespoke version of this for your organisation, email us at email@example.com and we will be in touch.
September 17, 2021 9:30 AM
Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.
October 8, 2021 9:30 AM
Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?
For newly elected MPs, arriving in the Commons is sure to be exhilarating, but may also be daunting. New MPs are often surprised to find no formal training or advice offered, and are left to find their own way around Parliament’s labyrinthine rules and customs.
If you are an aspiring politician who wants to help make a difference and represent people at a local or national level, this course will help you maximise your chances of selection and election.