Guide to Media and Communications

Dates to be confirmed

December 7, 2021
December 7, 2021

Online event


Political staffers


Communications professionals working for businesses or charities




About the course

If you work with the media, there is a wealth of unwritten rules you need to know in order to ensure your message cuts through. From how to speak to journalists and use social media, to how to manage a crisis.
The session will be taken by Kate Conway, a former broadcast journalist with over 20 years of experience in TV and Radio newsrooms. Most recently she was a programme editor as part of the all new Times Radio team. At Channel 4 News she produced and directed some of the programme's core coverage of the Windrush scandal, the 2019 election with Jon Snow, and the fallout from Brexit. She has acted also as a script consultant on both The Thick Of It and In the Loop, briefing Armando Iannucci, the actors and writers on political stories and more recently as a consultant on Channel 4's The Last Leg - arming the presenters and writers with the policy detail they needed. At Westminster she was lucky enough to work in both TV and radio on the BBC's flagship political programmes – This Week, The Daily Politics, Radio 4's Westminster Hour and On The Record.

This course will cover

• How to speak to journalists: when to email and when to phone 

• What makes a story

• Rules of engagement with journalists: what is the difference between ‘off the record’ and background briefings?

• Choosing your target publication and audience

• Writing a press release that journalists will read 

• Navigating the national, regional and specialist media

• Three simple rules for broadcast interviews 

• Using social media smartly and effectively

• Managing a crisis: How to respond to media inquiries in an emergency 

• IPSO and the regulatory environment

Anyone who deals regularly with the media, would like to, or who works for someone who does.

Our expert trainer(s)

Who this course is for

To be the first to know when the next course is taking place, or to organise a bespoke version of this for your organisation, email us at and we will be in touch.

More Courses

Does your job require you to be a master wordsmith? Do you want to be able to write speeches that the audience will be thinking about weeks later, and tug at the heartstrings? If you need to hone your speeches to a fine edge, this is the course for you.

December 3, 2021 9:30 AM

Need to spend more time learning the ins-and-outs of the arcane world of Westminster? Confused by legislative timetables, or the difference between the Table Office and the Vote Office?

For newly elected MPs, arriving in the Commons is sure to be exhilarating, but may also be daunting. New MPs are often surprised to find no formal training or advice offered, and are left to find their own way around Parliament’s labyrinthine rules and customs.

If you are an aspiring politician who wants to help make a difference and represent people at a local or national level, this course will help you maximise your chances of selection and election.