Writing for Impact

Dates to be confirmed

September 16, 2022

9:30

16:30

Online event

Audience:

Anybody who needs to use writing to get their message heard

MPs' staffers

Comms teams

Individuals in charities

NGOs

Businesses

About the course

Everyone has to write, but not everyone writes well. Whether it's crafting beautiful speech to go down in Hansard history, or conveying maximum meaning with just a 3 word slogan, this course offers you the training you need to master impactful writing. We cover speches, briefing papers, media articles and everything in-between, common mistakes and how to avoid them, and how to give your writing the impact it deserves.

Our trainer is Paul Richards, a former special adviser to two secretaries of state and frequent media contributior. He regularly trains individuals and organisations in the UK, but has also delivered courses in Tanzania, Kenya, Pakistan, Ghana, Croatia, South Africa and Iraq, with over twenty years' experience writing for impact. The course will be very interactive and participants are encouraged to bring real world examples relevant to their own professional situation.

This course will cover

• Speech writing

• Opinion pieces or 'op-eds'

• Blogs

• Tweets and other social media posts

• Promotional materials

I've already put the training in practice with an interview on the local BBC radio. My answers were full of rhetorical techniques, such as imagery and groups of three. I'm really pleased with how it went, so an immediate result from the training!

This course is open to anyone,regardless of their political affiliation, and we anticipate a politically mixed audience.

Our expert trainer(s)

Who this course is for

Have a question? Get in touch and we can help.

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